Launched in 2019
Toys”R”Us and Trinax collaborated to design an augmented reality (AR) photo booth for kids to share joyous moments with family and friends. A green screen accompanies the touchpoint where kids frolic and pose for a picture with their favourite cartoon characters.
What is the Experience?
Leveraging AR technology, a cartoonish themed photo booth is created for kids to choose from a range of backgrounds and select their favourite characters to snap a picture alongside them. Green screen functionality allows for pictures to be taken that blend the kids naturally with cartoon characters! These jubilant photos can be digitally saved at the children’s request.
To usher in joy and excitement to kids patronising Toys ‘R’ Us stores and bring memories of experiential elation for the purpose of improving brand image.
Once the users enter the photo booth, they are presented with pre-rendered backgrounds and cartoon characters for their review and selection. After confirming the background, a snapshot can be taken after the user taps “Snap”. A digital version of the photo can be downloaded through QR codes or via email, depending on the user’s preference.