What is the Experience?
This one-of-a-kind augmented reality journey invites you to explore the essence of YSL’s most iconic fragrances—not just by scent, but through the visionary lens of the couturier himself.
With a simple scan of a QR code and a pair of minimalist black glasses, your smartphone transforms into a portal to the atelier—a digitally reimagined space where sketches come to life, fragrance notes dance, and each scent tells its own story of inspiration, transformation, and legacy.
From the vibrant energy of Rouge Velours to the timeless allure of YSL’s wardrobe-inspired perfumes, this experience lets you immerse yourself in the artistry behind the bottle.
To elevate brand storytelling and deepen consumer engagement by merging the physical and digital worlds through an immersive augmented reality experience.
Invited customers will receive a black presentation folder containing a booklet along with a pair of stylized black “glasses”.
Upon scanning the QR code in the booklet, users will be directed to a microsite. The site will instruct the user to align their phone camera with the included black glasses, which will then unlock the AR experience.
Thereafter, the user’s screen transforms into a virtual atelier (YSL’s creative studio). Users can then move around to discover floating perfume bottles, fashion sketches, fragrance stories, and the exclusive Le Vestiaire Des Parfums collection.
Related technologies
-
Digital Product Experience & Performance Suite
-
Digital Product Experience & Performance Suite
Read MoreCustomised digital product experience and performance design that prioritises clarity, confidence, and measurable outcomes.
-
Technology Consultancy
-
Technology Consultancy
Read MoreInnovation is our compass; Together with our clients, we believe in charting paths that redefine the technology landscape.
-
Game Design and Development
-
Game Design and Development
Read MoreTrinax is dedicated to crafting gamified experiences that ignite viral impact, foster a strong returning user base, and deliver unparalleled entertainment.
-
System Integration
-
System Integration
Read MoreOur team will conceptualise, develop, manage and execute all activities and connections to create a powerful experience for maximum engagement.
-
Galleries & Museums
-
Galleries & Museums
Read MoreWith the evolution of technology, more and more corporations are looking to transform their traditional space into interactive ones.
-
Comprehensive Maintenance Services
-
Comprehensive Maintenance Services
Read MoreTrinax is an award-winning organisation that is fully capable of providing the highest standards of preventive and comprehensive maintenance services.
