Launched in 2019
To celebrate the 50th anniversary of Zenith’s renowned chronograph, El Primero, an Augmented Reality (AR) projection is installed to complement the high profile exhibition located at Ngee Ann City Civic Plaza. A barrage of stars can be seen on a projection wall with the backdrop of a serene night sky. The stars shift according to the movements of the user to create an immersive experience.
What is the Experience?
Amidst the elegant exhibition organised by Zenith, Trinax designed a star studded projection wall for visitors to interact with as a fringe activity to Zenith’s chronograph campaign. Visitors who gesture and pose towards the wall will be dazzled with a slew of stars that mimic the outline of their body along with their movement.
To garner consumer awareness of Zenith’s extravagant chronograph and commemorate 50 years of it’s impressionistic demeanour within the luxury watch industry.
On idle mode, the individual stars will congregate and form a large star-shaped silhouette to amaze passers-by. When someone stops to interact with the projection wall, the motion sensing camera installed above will analyse the body shape of the user and create an outline of stars according to it. Their movements will be tracked to allow the stars to copy and form a dynamic shape as the user moves and gestures about.