Mixed Reality

Mixed reality combines aspects of Virtual Reality (VR) and Augmented Reality (AR) to create its own niche, allowing the users to see the real world whilst they experience anchored virtual objects that are both realistic and interactive.

How does Mixed Reality work?

MR creates a virtual environment, just like VR, and overlays virtual objects into it in a similar fashion to AR. However, MR creates a virtual environment that is able to interact without the use of controllers. The MR headset detects hand gestures and where the user is gazing; this data is used to control the MR environment. 

 

Unlike VR, MR allows for digital objects to be overlaid onto either a real life or virtual environment. AR lacks the capabilities to immerse the user in an artificial environment, while MR does that with ease. 

 

MR is the catalyst for future marketing. Not only does it provide a plethora of benefits that facilitate business communications, it also provides interactive experiences that are sure to amaze and impress consumers. As the technology is fresh, it has the potential to surprise users in its functionality and immersion. 

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