What is Virtual Reality (VR)?
Using a headset, consumers can experience a 360° view and look around to their heart’s content. VR controllers can be used to interact with their surroundings and play games with the backdrop of the fictional environment. The combination of bewildering a person’s sense of sight, sound and pseudo “touch” makes users believe they can actually reach out to what is around them.
This innovative technology can be used for marketing a brand to its target audience. The use of virtual reality is seen as modern and forward-thinking, portraying the company that utilises VR in the same regard. Consumers will be assured of a company’s ability to keep up with trends and their knowledge of experiential technology to facilitate their business processes.