Trinax’s Trakomatic and User Profiling Systems help retailers and marketers track, monitor and analyse data through Artificial Intelligence (AI) and cross-sell / up-sell relevant products through recommendations based on expressed interests and user profiling.
While there are many software systems available in the market that offer user profiling, Trinax designs applications for smart recommendations of products only while the users are engaged with the interactive platforms. This is because we believe that profiling is more accurate and less intrusive this way. Cameras are installed at strategic locations to observe users’ interactions with these platforms. Through built-in AI, the user’s profile – based on demographics and even emotions and sentiments – is detected and analysed instantly. The application then offers smart recommendations on the screen for the user’s consideration.