i Light festival
Launched in 2023
Head down to the i Light Singapore festival and join DBS in igniting your spark through a series of immersive and multi-sensory experiences.
What is the Experience?
I Light Singapore 2023 is one of Asia’s leading sustainable light festivals that features a variety of interactive games, multi-sensory experiences and Instagram-worthy installations. DBS is returning this year as the presenting sponsor and looks to ignite the spark in visitors through an array of immersive activities!
Find your Spark
A photo-taking experience fit for Hollywood stars. This interactive station makes use of the latest Glambot technology to allow visitors to find their inner spark. This one-of-a-kind photo-taking technology takes cinematic, slow-motion video reels of you in an experience befitting of the red carpet – just like the Oscars!
Eco Row and Glow!
Work together with your friends and row your way to victory in this interactive and physical experience. Power up those muscles, and row to light up DBS’s LiveBetter tree because living sustainably is about investing in yourself and the future.
Sort items into the correct category in this interactive motion-activated game. Have fun and find out how good you are at making financial decisions as items appear on the screen for the duration of one minute.
DBS Digital Passport Microsite
Head to the Digital Passport Microsite to collect your stamps and use them to redeem gifts! This microsite features one of Singapore’s first digital stamping mechanic where stamps will be reflected on phone screens instead of the traditional cards. Upon completion at each station, users will receive one stamp that will be reflected on the microsite.
To ignite the spark in festival goers and bring out the best in them through an array of interactive and immersive experiences.
Within the i Light festival event space, DBS has created multiple touch points that feature several unique value propositions and key messages. Each individual station has been thoughtful curated and designed to align with DBS’s objectives of driving a more sustainable future.
Starting with a cinematic photo-taking experience, Find your Spark makes use of the hottest photo-taking technology – glambot, to bring users on an experience fit for stars. This experience uses a state-of-the-art cinematic robotic arm that pairs functionality and usability.
The Eco Row and Glow! booth features a traditional rowing machine you find in the gym that is effectively integrated to light up DBS’s LiveBetter tree, with the idea to drive sustainability.
Money Matchmaker is a gamified experience that requires users to maneuver left or right and squat to match expenses to appropriate categories. This interactive booth seeks to drive financial literacy for the general public.
To include an element of instant gratification, the DBS Passport Microsite allows users to collect stamps upon completion at each station. Users will be required to collect atleast 4 stamps before they can redeem their gift.