What is the Experience?
The CIMB Bank immersive retail experience is a fully automated experience that uses immersive technologies that aims to redefine the typical retail banking experience.
Anamorphic LED screen
Located right at the start of CIMB Bank Express retail space, this anamorphic LED screen will not be missed from its sheer size and design. This LED screen features a curved design that displays eye-catching 3D-like animations that is sure to grasp the attention of passers-by.
Interactive Holographic Concierge
Featuring CIMB Bank’s very own virtual ambassador, this holographic display will greet users upon motion-detection. Visitors coming in and out of the digital branch will be greeted by the holographic mascot as they learn about CIMB’s products to create an innovative and memorable experience.
Interactive Redemption Machine
Gone are the days where you have to speak to a staff member to redeem gifts and products. Instead of the usual interaction with a staff member, customers can now use an interactive touchscreen to claim their products or vouchers.
Arcade of Discovery
The Arcade of Discovery is a gamified experience where visitors will gain knowledge of CIMB products with Octo. This experience serves to enhance the brand presence of both CIMB and its eight-legged mascot.
Interactive RFID Table
Lift and place different items to find out more about CIMB’s products and offerings! Visitors can play around with different products that relates to them as they explore what CIMB has to offer.
To redefine and revolutionise the typical banking experience through the use of immersive technologies.
This wholistic banking experience utilises technologies to bring forward a fully-automated experience. There are a total of 5 stations to bring visitors on a banking journey like never before.
Starting with the Anamorphic LED Screen, an eye-catching curved display with useful and relatable animations for visitors. This curved LED display is designed to lead visitors right into the rest of the interactivities.
After visitors pass the screen, they will be greeted with CIMB’s very own mascot, through a holographic display. This one-of-kind concierge serves to share valuable information about CIMB’s products and offerings. Thereafter, visitors can redeem gifts and items through the automated redemption machine. Unlike the traditional way of speaking to a customer officer, the redemption will be fully-automated.
Gamification has also been incorporated through the arcade of discovery. This gamified booth makes use of motion-detection inject an element of fun in this retail banking experience. To end of the experience, a RFID table has been designed for further engagement.
featured projects & references
Related technologies
-
How Custom Software Development is Powering Brand Experiences
-
How Custom Software Development is Powering Brand Experiences
Read MoreIn today’s fast-evolving digital landscape, brands in Singapore are under increasing pressure to deliver experiences
-
Bridging Creativity & Functionality: Power of UI & UX Design in Singapore
-
Bridging Creativity & Functionality: Power of UI & UX Design in Singapore
Read MoreIn today’s fast-paced digital landscape, software success goes beyond mere functionality, it’s about how it
-
Where Imagination Meets Intelligence: The Unstoppable Chemistry of Creativity & AI at Trinax
-
Where Imagination Meets Intelligence: The Unstoppable Chemistry of Creativity & AI at Trinax
Read MoreAt Trinax, we believe that the future of digital experiences lies not just in embracing
-
Why Trinax’s Learning Management System (LMS) Stands Out
-
Why Trinax’s Learning Management System (LMS) Stands Out
Read MoreRevolutionising Digital Learning with Trinax’s Learning Management System In today’s competitive market of learning management
-
The Art of Immersive Interactive Design: Creating Memorable Experiences
-
The Art of Immersive Interactive Design: Creating Memorable Experiences
Read MoreIn the realm of experiential design, where creativity meets technology, Trinax has carved a niche
-
Unlocking New Realities: How Trinax is Revolutionising Consumer Engagement with AR & AI Combined
-
Unlocking New Realities: How Trinax is Revolutionising Consumer Engagement with AR & AI Combined
Read MoreIn an era where consumer engagement is paramount, Trinax is at the forefront of combining
-
Innovating Together: How Trinax and CloudMile Have Accelerated Digital Growth
-
Innovating Together: How Trinax and CloudMile Have Accelerated Digital Growth
Read MoreIn the digital era, transformation is a continuous journey rather than a destination. At Trinax,
-
Trinax Partners with SharpArchive: Reseller of Flagship All-in-One Archiving Solution
-
Trinax Partners with SharpArchive: Reseller of Flagship All-in-One Archiving Solution
Read MoreIn today’s fast-paced digital world, businesses are generating more data than ever before. Efficient data





















