Founded in 2011, Trinax is the leading creative technology agency in Singapore.
We specialise in designing and developing interactive digital experiences built on an omni-channel framework that enables the marketers, retailers, and creatives to conduct meaningful and experiential offline-to-online (O2O) engagements with end consumers.
Embedded in our team of in-house engineers is the ability to dream big. These dreams are shaped by radically intellectual and industry-proven creativity and originality. Apart from our on-demand tech production capability, we are now standing at the forefront of the industry with more than a hundred – and growing – Intellectual Properties (IPs) in games, applications, management systems, IoT devices and hardware products that serve as the foundations for the interactive multimedia experiences we create, thus enabling shorter time-to-market schedules.
As the market undergoes consolidation, Trinax’s international presence, reputable client portfolio and its long-term corporate vision make us one of the world’s most unique creators of interactive digital 360 experiences. We intend to continually push boundaries and engineer seamless experiences for our clientele.
Collectively, this website embodies and conveys Trinax’s capabilities. There are three main sections, namely Hardware, Software, and Service, which showcase an array of our technological and digital innovations catered to marketing, retail and creatives.
A global, next-generation experiential agency with interactive and innovative communication technologies at its core.
We strive to build Trinax into a global, next-generation experiential agency that serves the world’s largest and most established companies in the marketing, retail and creative sectors by transforming engagements with end consumers.
We do this by engineering creative and interactive experiences that are designed using both ICT and IoT technologies which can be widely accepted globally and be purpose built to suit our clientele’s unique needs locally.
We are fully committed to constantly invent meaningful and captivating digital experiences and products.
We believe that we need to constantly invent and refine meaningful and purposeful engagement which leverage on digital technologies and experiential proprietary products that can bridge the physical and digital touch-point experience.
Excellence in engineering omni-channel digital engagements with interactive technologies
We push boundaries and challenge the status-quo by transforming traditional practices through the adoption of our technologies by retail, marketing and creative companies of any size. We achieve this by engineering differentiated and exceptional consumer experiences and empowering marketers and creative agencies with interactive digital platforms built on an omni-channel framework that can be managed individually and remotely.
Happiness lies in the joy of achievement and the thrill of creative effort.
Franklin D. Roosevelt
We forge value-added and lasting partnerships with clients by acting responsibly and delivering high quality work consistently.
Our team exercises the can-do spirit with passion and vigour and pursues our objectives diligently.
We display a strong commitment to shared goals based on open and honest communication.
We strive to continuously offer the best-of-breed technologies and create cutting-edge innovations while working closely with our valued clients.
The vision is to equip our people with the most relevant skill sets and tools, working in an environment that adopts a Design Thinking approach and to serve our clients with zest and profound know-how.
Ultimately, it is our customers’ satisfaction that keeps us highly passionate as an organisation to deliver the best experiences.
Founders worked together on casual R&D projects on smart home technologies during National Service and University days
Trinax was incorporated aiming to specialise in R&D on interactive technology; more commonly known today as Internet of Things (IoT).
Obtained Start-up Grant with EnterpriseSG with its patented smart interactive mirror display.
Won first-runner up China-Singapore Start-up Competition in Beijing and explored business opportunities in China but found the prospect extremely challenging.
2013 and 2014
Having learnt from our experience in China, Trinax launched interactive media networks in Singapore and Malaysia. Unfortunately, the idea was ahead of its time and the market was not receptive to it.
Repositioned Trinax as a technology agency that specialises in designing and developing interactive digital experiences.
Achieved several technological breakthroughs and most notably OUE Beauty Bar, Singapore F1 Interactive Projection Mapping Wall, DBS Marina Regatta Interactive Projection Dome and CapitaLand’s outdoor Cycling Gym.
Consolidated our warehouse and office into a single 5,500 sqft 2-level unit that is able to house up to 40 team members for the next 3 years. This milestone offers us the infrastructure required to grow towards our vision.
Building an interactive experience requires a multi-disciplinary team of engineers who dream like artists. At the very core of Trinax is a group of like-minded professionals from diverse backgrounds and domains with a shared vision of creating exceptional interactive experiences that are software- and IP-driven.
The system in which these interactive experiences are built on is our proprietary Interactive Marketing Management System (IMMS). It enables our clients to efficiently collect data from user interaction as well as analyse and monitor their campaign results through a centralised platform.
Our software and platforms are highly inclusive and can be seamlessly integrated with external systems such as CRM and ERP systems. This transforms the entire experience into an omni-channelled and interconnected user journey.
Beyond touchscreens, we use a broad spectrum of interactive mediums to engage users. These include gesture controls, eyeball tracking, and many others.
IoT is a sub-network of connected devices and components. Common IoT devices that we employ include facial recognition, user profiling, traffic and video analytics, robotics and virtual assistants powered by AI.
Gamifying an experience empowers the consumer with the impetus to commit oneself to do more to achieve a target. This commitment helps to drive business objectives such as retention.
Captivating the users’ attention involves more than just visual and audio. Multiple senses, including touch and smell, are stimulated at different stages of the journey, making the experience a truly immersive and interactive one.
The “feel-good” effect amplifies when users receive an instant reward, which comes in both digital or physical form.