About us

The Leaders in Immersive & Interactive ExperienceS

Trinax is a leading brand experience and interactive experience agency in Singapore, specialising in designing and developing interactive digital media and 360 immersive experiences.

We create impactful offline-to-online (O2O) engagements through a blend of turnkey experiential projects and specialised services such as UX research, UI & UX design, and software development, delivered from Singapore and through our global network.

Experiential accelerated

Trinax represents the power and future of interactive experiences, transforming audiences into explorers and turning engagement into adventure. Our mission is to revolutionise how people interact with technology through impactful and memorable experiences—crafted with precision, imagination, and purpose.

While we remain a trusted partner for delivering 360 turnkey projects, we now also offer specialised services such as UX research, UI/UX design, bespoke software development, and ongoing maintenance, allowing clients to engage us at any phase of their experience transformation journey.

With a growing international presence and an expanding Trinax global network, our vision is to empower our international network to deliver Trinax-standard immersive experiences globally. We aim to continually achieve breakthroughs and deliver world-class experiences through a global ecosystem of creativity, technology, and scalability.

what we are made of

Our website embodies and conveys Trinax’s 3 core capabilities, namely Services, Software and Hardware, which showcase our array of specialisations. We turn dreams into reality, a vision fulfilled by an award-winning and dynamic team, and the Trinax’s 3 pillars — Experiential, Innovation and Acceleration. When interconnected, these pillars enable Trinax to create interactive and immersive experiences that merge creativity with technology.

Services

Refined digital experiences require an extensive range of products to shape the desired result. Trinax caters to this need using a variety of staple and advanced hardware, software, and services, to push the boundaries. of what we do.

Software

Modern-day consumers are acclimated to the digital space through computers, smartphones, or any surface that portrays digital user interfaces and landscapes.

Hardware

Leading the forefront of interactive technology, our exploration and mastery of the available hardware consist of two main groups, basic and advanced. We know our basics well and are in constant pursuit of the newest and most advanced technology in the market.

Our vision

To build a global Trinax network that powers world-class interactive experiences.

We strive to become a globally admired interactive and immersive experience agency, serving the world’s most iconic brands through boundary-pushing innovation, design, and technology. Our mission is to lead the frontier of interactive digital media by combining human-centred thinking with purposeful engagement and scalable solutions.

As part of our growth strategy, we are establishing a global Trinax network. This allows us to share our proprietary technologies, creative frameworks, and operational playbooks with regional offices, enabling them to deliver world class 360 interactive and immersive experiences tailored to local markets.

By empowering a decentralised ecosystem of Trinaxians, we ensure that every experience remains culturally relevant, emotionally resonant, and technically robust, anchored in the same design values and innovation spirit that fuel everything we do.

We are fully committed to constantly invent impactful and captivating experiences and innovations.

We believe that we need to constantly invent and refine meaningful and purposeful engagement which leverage on digital technologies and experiential proprietary products that can bridge the physical and digital touch-point experience.

Our mission

To challenge the status quo of how humans interact with technology and create experiences that have high impact, value and reliability for our customers globally.

We do so by taking risks: challenging conventional wisdom, proposing bold new initiatives, delivering unique ideas and formats that are unexpected and memorable. Beyond our 360 turnkey solutions, we now offer specialised services such as UX research, UI & UX design, bespoke software development, post-launch maintenance and support, enabling us to better address our clients’ evolving needs at every stage of their digital transformation journey.

Our goal is to cultivate a diverse global team of specialists who thrive in an environment rooted in Design Thinking and data-driven principles, empowering us to serve our clients with zest, creativity and profound know-how. 

Ultimately, it’s the satisfaction of our customers that fuels our passion to consistently deliver the best experiences.

Joel Goh, Founder & CEO of Trinax

our values

CREDIBILITY

We act responsibly by delivering high quality work which leads to lasting partnership with stakeholders

TENACITY

We are not afraid of challenges as our team is filled with passion and vigour

AGILITY

We are highly adaptive to changes by embracing global and resolute mindset to think different

COLLABORATION

We are committed to providing a safe space for open and honest communication which encourages strong alliance with stakeholders

inside trinax
voices of innovation

We are excited to introduce a new video content series that features in-depth interviews with our dedicated employees. This series will highlight our unique culture and provide valuable insights into our daily work life. Through these personal stories, you will gain a humanised perspective of Trinax, showcasing the passion and commitment that drive us to consistently deliver exceptional experiences. Get ready to explore the behind-the-scenes moments that make Trinax a remarkable place to innovate, collaborate and achieve excellence.

They trust us

Trusted by Industry Leaders

We are proud to have delivered over 500 projects for more than 100 organisations, including:

Government

Commercial

PROUD MEMBER OF

Testimonials

From 2020 to 2025

Certifications

Certified to Deliver

Trinax is committed to excellence, security, and safety. Our certifications include:

These accreditations affirm our promise to provide trustworthy, secure, and scalable interactive media experiences for clients across every domain.

Where Interactive Experiences Are Made to Matter

Winning takes talent;

winning again takes character.

John Wooden

Company history

The journey for Trinax and its team has been both challenging and rewarding. Through unwavering determination and a relentless pursuit of excellence, we have brought our visions to fruition, achieving our goals and surpassing expectations along the way. We are fully committed to build a better Trinax every day. 

2010
Founders worked together on casual R&D projects on smart home technologies during National Service and University days 

2011
Trinax was incorporated aiming to specialise in R&D on interactive technology; more commonly known today as Internet of Things (IoT).

Trinax also obtained the Start-up Grant with EnterpriseSG with its patented smart interactive mirror display.

2012
Won first-runner up China-Singapore Start-up Competition in Beijing and explored business opportunities in China but found the prospect extremely challenging.

2013 and 2014
Having learnt from our experience in China, Trinax launched interactive media networks in Singapore and Malaysia. Unfortunately, the idea was ahead of its time and the market was not receptive to it.

2015 and 2016
Repositioned Trinax as a technology agency that specialises in designing and developing interactive digital experiences.

2017
Achieved several technological breakthroughs and most notably OUE Beauty Bar, Singapore F1 Interactive Projection Mapping Wall, DBS Marina Regatta Interactive Projection Dome and CapitaLand’s outdoor Cycling Gym.

2018 and 2019
Trinax consolidated our warehouse and office into a single 5,500 sqft 2-level unit that is able to house up to 40 team members for the next 3 years. This milestone offers us the infrastructure required to grow towards our vision.

2020
Due to the COVID outbreak and varying restrictions globally, Trinax has commissioned her proprietary Virtual & Hybrid Event Platform, including a full-fledged Green Screen Studio, that offers customers an end-to-end set of solutions and services to power interactive Virtual & Hybrid Events.

2021
Trinax was awarded the Data Protection Trustmark Certification (DPTM) by IMDA, and was one of the first in the industry to have received the certification. In the same year, Trinax also received several awards from MARKies & Marketing Events Awards, in recognition for projects like NCSS e-Escape Room and Prudential PLAYday.

2022
Trinax was awarded ISO27001, which signifies our high commitment to information security. In the same year, Trinax has also won several awards at Marketing Events Awards in recognition of DBS MoolahTycoon, an online multiplayer game.

2023
Trinax has revitalised its workspace in Singapore to foster creativity and collaboration and completed our rebranding exercise. Concurrently, the company has made significant investments in future-proofing our creative department, further deepening expertise, and broadening our range of creative capabilities.

2024
Trinax reworked its foundation to embrace Human-Centred Design and AI. We upskilled teams across departments, integrated AI into our workflows, and strengthened leadership from within. These transformations led to record-breaking business performance, strategic partnerships, and breakthrough clients like NKF, Sentosa, and Gardens by the Bay. This sets the stage for a smarter, faster, and more human Trinax, ready for the future.

2025
Our investments since 2023 to build a more human Trinax crystallised into a stronger nucleus of certified Human-Centred Design and innovation specialists. We deepened partnerships with consultants and IHLs to elevate leadership and performance systems, and earned Gold for Best Immersive Experience 2025. Altogether, we fortified our foundations — positioning Trinax for disciplined, scalable, high-quality growth.

The Fabric of Interactive & Immersive Experience

Building a truly interactive experience calls for a multidisciplinary team of designers, engineers, developers, and creatives who dare to dream and deliver. At the core of Trinax is a collective of like-minded specialists from diverse domains, united by a shared vision: to create exceptional, meaningful interactions that are both impactful and captivating.

We believe that the most powerful innovations happen when technology meets imagination. We integrate the structured precision of engineering with the boundless creativity of design to push boundaries, break conventions, and reimagine how brands and audiences connect in the digital age.

Tap on the icons on the right to find out more.

1

Interoperability

Our software and platforms are highly inclusive and can be seamlessly integrated with external systems such as CRM and ERP systems. This transforms the entire experience into an omni-channelled and interconnected user journey.

2

Interactive Mediums

Beyond touchscreens, we use a broad spectrum of interactive mediums to engage users. These include gesture controls, eyeball tracking, and many others.

3

Internet of Things (loT)

IoT is a sub-network of connected devices and components. Common IoT devices that we employ include facial recognition, user profiling, traffic and video analytics, robotics and virtual assistants powered by AI.

4

Gamification

Gamifying an experience empowers the consumer with the impetus to commit oneself to do more to achieve a target. This commitment helps to drive business objectives such as retention.

5

Multi-sensory

Captivating the users’ attention involves more than just visual and audio. Multiple senses, including touch and smell, are stimulated at different stages of the journey, making the experience a truly immersive and interactive one.

6

Instant Gratification

The “feel-good” effect amplifies when users receive an instant reward, which comes in both digital or physical form.

Interactive Webar Experiences

Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?

Click the button below to get in touch with us and create your own WebAR campaign now!

We produce award-winning

VIRTUAL EVENTS

We are excited to offer you our trusted platform that consists of a wide spectrum of design options, plugins and add-ons. If you’re based in Singapore, we power the entire Virtual Event from end to end at our 360 Virtual Event Studio right here with our dedicated team.
Going hybrid that is truly interconnected digitally?