interactive photo & redemption booth


Launched in 2023

Discover modern masculinity with MYSLF – the first YSL Beauty Woody Floral Fragrance, at the YSL Beauty MYSLF interactive Photo & Redemption Booth.

What is the Experience?

Express the man you are at this interactive experience located right at Changi Airport Terminal 1 and 3. This interactive pop-up is specially fabricated to seamlessly house both the redemption and photo booth elements.

Users can head right into this beautifully designed booth where they will be able to express their masculinity and snap a picture while they’re at it. Thereafter, users can scan the QR code to download their picture.

As users head out of the photo booth, they will then be able to claim their sample at the redemption booth. Once the desired sample has been selected, users will be brought through a series of immersive content that showcases the product. At the end of the experience, the sample will be dispensed through a waist-height drawer.

What is the Objective?

To bring awareness to YSL’s newest masculine fragrance – MYSLF, through the use of an interactive pop-up.

How Does It Work?

YSL Beauty MYSLF Interactive Photo & Redemption Machine is a sleek and seamless physical pop-up that was specially designed and curated to fit the YSL brand.

Shaped like the actual fragrance bottle, this interactive booth has two elements seamlessly fitted to provide users with an enjoyable experience. The photo booth is deliberately designed in the inner portion of the booth, where users can head in to snap an expressive photo of themselves.

Once done, users can then step out of the photo booth to another screen, where they can then claim their free sample. This sampling machine utilises immersive content to provide users with more information of the sample they have chosen.

At the end of the experience, the sample will be dispensed through a waist-height drawer – another elegant touch to wrap up the entire interactive experience.

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