interactive Gamified booth

Sephora

Launched in 2023

With the Formula 1 Singapore Grand Prix just around the corner, grab your racing tracksuit and attempt to ace the race at Sephora’s gamified booth.

What is the Experience?

Head down to ION Orchard and get into the F1 action at Sephora’s retail store. Utilising Sephora’s mobile application, you will be required to scan your unique membership barcode to assess the game.

After scanning the barcode, the gamified machine will proceed to scan the individual for calibration. Thereafter, you will use your body left and right to navigate around the race track. Collect beauty items to gain points and avoid the bees along the way.

At the end of the experience, users will receive up to two beauty gifts depending on their score.

What is the Objective?

To celebrate the return of Singapore Grand Prix with a gamified experience for Sephora’s App users.

How Does It Work?

In line with Formula 1 Singapore Grand Prix, a gamified booth has been curated for Sephora ION Orchard. To start the experience, players will be required to scan their unique membership barcode through the machine’s barcode scanner. Through the use of motion sensors, the players will be scanned and calibrated to seamlessly participate in the game.

Players will be required to move left and right to navigate through the track, whilst they avoid bees. Players will also gain points when they collect beauty products along the way. At the end of the experience, players will receive up to two beauty gifts depending on their score.

Related technologies

How Custom Software Development is Powering Brand Experiences: How Custom Software Development is Powering Brand Experiences

In today’s fast-evolving digital landscape, brands in Singapore are under increasing pressure to deliver experiences

Read More
Bridging Creativity & Functionality: Power of UI & UX Design in Singapore: Bridging Creativity & Functionality: Power of UI & UX Design in Singapore

In today’s fast-paced digital landscape, software success goes beyond mere functionality, it’s about how it

Read More
Where Imagination Meets Intelligence: The Unstoppable Chemistry of Creativity & AI at Trinax: Where Imagination Meets Intelligence: The Unstoppable Chemistry of Creativity & AI at Trinax

At Trinax, we believe that the future of digital experiences lies not just in embracing

Read More
Why Trinax’s Learning Management System (LMS) Stands Out: Why Trinax’s Learning Management System (LMS) Stands Out

Revolutionising Digital Learning with Trinax’s Learning Management System In today’s competitive market of learning management

Read More
The Art of Immersive Interactive Design: Creating Memorable Experiences: The Art of Immersive Interactive Design: Creating Memorable Experiences

In the realm of experiential design, where creativity meets technology, Trinax has carved a niche

Read More
Unlocking New Realities: How Trinax is Revolutionising Consumer Engagement with AR & AI Combined: Unlocking New Realities: How Trinax is Revolutionising Consumer Engagement with AR & AI Combined

In an era where consumer engagement is paramount, Trinax is at the forefront of combining

Read More
Innovating Together: How Trinax and CloudMile Have Accelerated Digital Growth: Innovating Together: How Trinax and CloudMile Have Accelerated Digital Growth

In the digital era, transformation is a continuous journey rather than a destination. At Trinax,

Read More
Trinax Partners with SharpArchive: Reseller of Flagship All-in-One Archiving Solution: Trinax Partners with SharpArchive: Reseller of Flagship All-in-One Archiving Solution

In today’s fast-paced digital world, businesses are generating more data than ever before. Efficient data

Read More