What is the Experience?
Say goodbye to tired skin by heading down to Paragon Shopping Centre to check out this interactive beauty pop-up. This beauty pop-up features more than 15 Estée Lauder signature services including two gamified experiences.
In the first gamified experience, users will get to customise their very own avatar with their skin tone, hairstyle and outfit. Thereafter, the sensors will perform scans on the participants to ensure a seamless experience. Players will be required to move their bodies around to collect key ingredients to a good night sleep.
The next gamified experience is centred on testing the player’s reaction time. As the key message is to advocate for 8 hours of sleep per day, players will be required to tap on the button as the shot clock increases. The objective is to get as close to 8 secs as possible.
To increase awareness for Estée Lauder’s products and strengthen branding through an interactive beauty pop-up.
Situated at Paragon Shopping Centre, this interactive beauty pop-up is curated to drive footfall and increase awareness for Estée Lauder’s products.
Featuring more than 15 Estée Lauder signature services, there are also two gamified experiences specially curated to inject some fun in the overall experience. The first experience allows users to customise their very own avatar. Upon scanning, users will move their bodies left and right to collect ingredients for a good night sleep. The objective is collect enough ingredients to achieve 8 hours of sleep.
The second experience also focuses on pushing the key message of 8 hours of sleep per day. Players will test their reaction time and aim to push the button when the shot clock hits 8.
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