gamified christmas experience

Jo Malone

Launched in 2023

Travellers at Changi Airport Terminal 3 can bring their childhood fantasy to life as they knock on the door of Jo Malone’s whimsical Christmas Gingerbread Land.

What is the Experience?

The experience begins when visitors are invited to knock on the front door of the beautifully decorated Gingerbread house. Upon knocking, the Gingerbread house comes to life as Pink candy floss ‘smoke’ rises from the chimney, while a Gingerbread man peeks out to you.

Thereafter, you can head towards the Scent Discovery station where you will be guided through Jo Malone London’s Scent Pairing process. This interactive Christmas pop-up also provides users the opportunity to create personalised holiday decorations.

To introduce another interactive touch to this magical pop-up, users with any purchase will be able to participate in in the Jo Malone London Gift Grabber. This interactive claw machine is completely digital and users will be manoeuvre the claw around through the buttons on the screen.


What is the Objective?

To offer travellers a joyous and whimsical and interactive Christmas experience, whilst showcasing their scents of the season.

How Does It Work?

Jo Malone London’s Gingerbread Land pop-up features two different interactive stations.

The first station features an interactive experience where users will be greeted by a gingerbread man and chimney smoke through a mere knock on the door. This is achieved through the use of a set of specially curated sensors and mechanisms.

Jo Malone London Gift Grabber is the second interactive section that features a digital claw machine. Players will be able to tap on the screen to move the claw left and right. Once they’re happy with the positioning, they can then tap the button for the claw to be dropped. Lucky players will stand a chance to walk away with cologne samples, travel-sized and full-sized products.

Related technologies

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Marketing Games

Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.

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