Interactive
Multiplayer game

DBS

Launched in 2021

Roll the dice and travel around Singapore as one learn more about property financing in this interactive multiplayer game.

What is the Experience?

The experience starts with one choosing from one of four personas that is the closest to them. Each persona will enable the user with a unique power-up throughout the entire gameplay.

As users navigate through the introductory and instruction tabs, they will be greeted by an animated Moolahpoly board that is tirelessly designed from scratch. This interactive board features famous landmarks in Singapore like Marina Bay Sands and the Merlion, to name a few.

Each day, users will be able to roll the dice 15 times to travel around the board. Every spot features a unique task for the users. Along the way, users will also be able to learn more about property financing through partner’s articles and the purchase of properties.

Users will also be able to access the live leaderboard to check out their standing amongst the rest. If one is feeling nice, they could help their peers out by sharing a gift or donating to them. There is also a function to destroy properties, if they’re feeling competitive.

What is the Objective?

To strengthen and engage with their customers through an interactive digital platform.

How Does It Work?

Users will receive an invitation via a customised electronic direct mail (eDM). From there, users will be able to sign up for an exclusive account to start their journey.

As users navigate the interactive platform, these are some of the features users can expect:

Live Leaderboard
Introducing a competitive edge to this game, the Live Leaderboard keeps users up to the date with the latest scores amongst their peers. Users will also be able to “sabotage” fellow users by destroying their properties.

Navigational Sidebar
An important and useful sidebar where users can find out all the summary of all the information they need. Information includes the number of properties they have, total Moolah$ spent & invested, activities cleared and many more.

Mini Games
Throughout the journey, users will be able to play mini games when they land on certain spots on the board. These interactive mini games add an additional layer of fun and engagement to the overall experience.

Social Board
The Social Board is where users can find other users requesting for additional Moolah$. This interactive board allows users to further engage with each other, making the experience even more interactive.

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