What is the Experience?
Upon approaching the sampling machine, the shopper will be prompted to stand within the detection area and the system will start analysing the skin condition.
When the analysis is completed, the recommendation will appear on the screen and a light indicator will be lilt-up to direct shopper to collect the respective sample. Shoppers are able to collect the sample with sampling bottles provided or try it instantly by placing their hand under the dispenser.
This campaign has proven to be a huge success. Check out Estee Lauder’s Instagram post here: https://www.instagram.com/p/CdIe-oqPLPO
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