Estée Lauder Super-charged ANRcade Game

Estée Lauder

Launched in 2022

Be entertained with a retro-inspired PAC-man arcade game: The Supercharged Maze and win exciting complimentary treats.

What is the Experience?

From 23 Sept 2022 to 5 Oct 2022, shoppers are invited to Experience the PAC-man-inspired Supercharged Maze Challenge at Estée Lauder’s #1 Supercharged ANRcade Event.

What is the Objective?
The Supercharger Maze served as one of the interactive experiences for shoppers to have fun and stand a chance to win samples and even the products!
How Does It Work?

Inspired by retro arcade machines, Trinax designed a customised Estée Lauder game machine that runs a Pac-Man-inspired game. Users had to capture as many nutrients of the Advanced Night Repair (ANR) products while avoiding bad objects such as harmful environmental assaults, free radicals and blue light.

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