Virtual Reality Gamification
Launched in 2023
Head down to Paragon and be immersed in the VR world as you go on a quest with Clinique for brilliant skin.
What is the Experience?
Curious passer-by will be attracted to this iridescent themed interactive pop-up right in the heart of Orchard – Paragon. As users make their way through this pop-up event, they will be able to participate in a VR gamified experience.
The objective of the game is to utilise Clinique’s Even Better Brightening Serum lightsaber in the VR world to slash as many blocks on beat with the music to gain points. The graphics and game design has been curated with a futuristic style to bring users on an immersive journey.
As users come to the end of the experience, they will be able to find out their points and ranking. The top 10 users at the end of the pop-up event will walk away with $1,000 worth of Clinique products – what are you waiting for?
To create buzz and gain awareness through immersive VR gamification for the Clinique brand and products.
Through an interactive pop-up event, a VR game was specifically curated to bring users on a quest for brilliant skin. Users will don the VR headset to start the experience and will be required to enter their particulars through the headset.
Thereafter, users will be equipped with the Clinique Even Better Brightening Serum lightsaber where they will use it to slash as many blocks on beat with the music to earn points. The top 10 players at the end of the pop-up event will win $1,000 worth of Clinique products.