interactive YOGA
Bus Stop Challenge

NTUC Social Enterprise

Launched in 2017

Founded on the purpose of spreading good things around, NTUC Social Enterprises is a collective of various social enterprises, serving many different purposes so as to make the world a better place for everyone.

What is the Experience?

Founded on the purpose of spreading good things around, NTUC Social Enterprises is a collective of various social enterprises, serving many different purposes so as to make the world a better place for everyone.
What is the Objective?
The objective of this marketing campaign was to promote and spread NTUC’s campaign message of healthy living for everyone in a fun and engaging way.
How Does It Work?
An interactive yoga machine was implemented at various locations around Singapore including bus stops. The yoga machine has three different yoga poses that are pre-set in the system. Consumers select a pose based on their preferred choice of difficulty level which they will then try the yoga position and hold steady for three seconds. Upon successful completion, they would receive a healthy snack dispensed from the yoga machine.

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