Christmas
Social Media Redemption

DBS

Launched in 2017

Trinax created Singapore’s first social media activated redemption machine where public will need to post on Instagram with specific hashtag to redeem prizes at the machine.

What is the Experience?

Singapore’s first social media activated gift redemption kiosk. The desire to boast of our experiences on social media is ever-present, and this Christmas event is an opportunity to do so.

What is the Objective?
The objective is to create an O2O experience built on an omni-channel framework to improve Social Return on Investment (SROI) and accelerates social media exposure.
How Does It Work?

The participants are encouraged to take a wefie with their friends and families and share it on their Instagram Account with specific hashtags. Once they validate the posted photo at any of the three redemption machines located at Orchard Road, they will receive instant Christmas presents dispensed from the machine.

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