Aquatic Trove
digital playground

Forum The Shopping Mall

Launched in 2018

In modern times, conventional carnivals and old-school playgrounds have lost their appeal amongst the younger generation. To rekindle that spark, a collaboration between Trinax and Forum the Shopping Mall saw a digital playground being put together to entice and accommodate multiple families with kids. Arcade-style games can be installed in different zones to instill a playground setting while the segregated areas ensure uninterrupted gameplay. 

What is the Experience?

Families can look forward to games that cater to the fun-loving nature of the little ones with a visit to this digitalised playground that promises quality bonding time through fun and interactive technology. Matching and reaction-based games are simple yet challenging to stimulate the young learner in every child. A photobooth equipped with AR (Augmented Reality) technology allows users to pick and choose filters and stickers of their liking. 

What is the Objective?

To entertain and reward shoppers with a focus on families with kids who patronise the mall. Increasing footfall, generating buzz and excitement within the mall as well as encouraging bonding within families.

How Does It Work?

QR codes are given to each family upon redemption. These are scanned at every touchpoint to trigger gameplay and track progress. Bishi Bashi consoles can be deployed due to their easily navigable interface and AR (Augmented Reality) technology can be integrated into photo booths for families to have a keepsake of a special event.

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