Augmented reality
photo booth

Dreamworks KouKou

Launched in 2018

A self-service photo booth, users can select and apply different character-themed filters on different parts of the photos, including their faces, hands and bodies. Once the filters are chosen, a photo will be taken, which can be sent to their email addresses or printed out.

What is the Experience?

An augmented reality (AR) photo booth designed with AR filters with DreamWorks characters.

What is the Objective?

The aim is to engage the interests of the customers of the cafe and create brand awareness of DreamWorks KouKou cafe in Singapore by creating user-generated content (UGC) that is shareable and having a personalised souvenir in the form of printed copies.

How Does It Work?

With the recent launch of DreamWorks Koukou, the first cafe in the world to introduce DreamWorks character-themed food, an AR photo booth is designed to create awareness of the brand and its range of DreamWorks characters.

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