Launched in 2016
What is the Experience?
An Interactive Projection Wall that is made up of hand-drawn illustration of the brand’s history was specially customized and installed on site. A simple touch on different parts of the illustrations will trigger and play unique and engaging digital animations. These animations are accompanied by background audio and effects, which create an immersive experience that speaks to the senses.
One of the drivers for unique interactions between the brand and consumers is an interactive postcard printer where postcards could be printed upon touching on the mailbox illustration.