Projection Mapping
125th Anniversary Wall

Elizabeth Arden

Launched in 2016

Elizabeth Arden, one of the most recognised names in beauty, is known around the world for quality, elegance, product innovation and its iconic Red Door. The company’s extensive portfolio of prestige brands can be found in over 90 countries worldwide. They keep the beauty experience fresh and relevant with a portfolio of technology-driven skincare, trendsetting make-up and distinctive fragrance brands.

What is the Experience?

Elizabeth Arden, one of the most recognised names in beauty, is known around the world for quality, elegance, product innovation and its iconic Red Door. The company’s extensive portfolio of prestige brands can be found in over 90 countries worldwide. They keep the beauty experience fresh and relevant with a portfolio of technology-driven skincare, trendsetting make-up and distinctive fragrance brands.
What is the Objective?
The key objective of this campaign was to create an interactive platform that weaves both traditional and digital media into a seamless and unique educational user-experience of Elizabeth Arden’s history.
How Does It Work?

An Interactive Projection Wall that is made up of hand-drawn illustration of the brand’s history was specially customized and installed on site. A simple touch on different parts of the illustrations will trigger and play unique and engaging digital animations. These animations are accompanied by background audio and effects, which create an immersive experience that speaks to the senses.

One of the drivers for unique interactions between the brand and consumers is an interactive postcard printer where postcards could be printed upon touching on the mailbox illustration.

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