Interactive
Microsite

Glenmorangie

Launched in 2021

Discover the rich flavors of Signet Ristretto, a travel retail special at Korea, through a refreshing and interactive microsite.

What is the Experience?

The experience starts at the Korea’s duty-free store, where travelers will be able to purchase this exclusive travel retail special. The experience is then brought online, through a QR code located on the bottle’s packaging.

Through this interactive microsite, travelers will be able to find out more information about Signet Ristretto. Housed in this microsite is an array of interactive activities that starts with the users getting to know more about Signet Ristretto – a spiralling mocha flavour of the original Signet.

Throughout the educational journey, travelers will also be able to partake in a fun game where they have to catch flavour notes relevant to this special brew. To introduce a layer of competitiveness, a leaderboard has been added. Top scorers will stand a chance to walk away with a bottle of the Glenmorangie Signet.

If travelers are keen, they can also navigate to the Signet Café tab to explore more about the physical pop-up happening at Grand Hyatt Jeju.

What is the Objective?

To elevate the O2O experience through an interactive microsite that provides additional information and gamification.

How Does It Work?

Unique to travelers at Korea’s duty-free airport store and patrons at Grand Hyatt Jeju’s pop-up store, the experience starts when users scan the QR code located on the bottle’s packaging.

Upon scanning, users will be directed to a microsite that showcases more information about the new Signet Ristretto Whisky. A navigation bar allows easy navigation for users to toggle between different interactives within the microsite.

Within the Master Distiller tab, users will be able to participate in a barrel catching game where top scorers stand a chance to walk away with a bottle of the Glenmorangie Signet. They will also be able to check their standing amongst the rest through a live leaderboard.

In addition, users will be able to access the Signet Café tab where they can view menus and check out various ways to experience Signet. To top the experience off, a social media contest has also been incorporated to encourage sharing and increase engagement for the brand.

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