Launched in 2019
The centre of Hennessy’s pop-up store houses an interactive table with multiple hands-on activities; each representing a flavour from Hennessy’s latest line of alcoholic drinks to drive product awareness.
A separate multi-screen display is installed that augments the customer’s body structure onto the screen, embedding a technological slant into the in-store experience.
What is the Experience?
The combination of a dynamic table and augmented reality (AR) projection wall treats users to an experiential adventure filled with unique contraptions and modern technology.
The interactive table houses an array of bite-sized touchpoints, accompanied with buttons to start the experience. Customised decals such as glowing suns and planets are layered around the activities, giving off a cosmic atmosphere and aligning with Hennessy’s desired theme for their new products.
The AR projection wall records the jubilant actions of consumers and visualises their body outline onto a silhouette of vibrant dots, to be shown on-screen. A snippet of their movement can be recorded and downloaded through a microsite or shared via social media sites.
To celebrate the advent of Hennessy’s fresh line of products through majestic visual design, intriguing mechanisms and augmented reality technology.
The variety of features fitted into Hennessy’s pop-up store facilitates a hands-on approach where users could push buttons to activate these installations. Each of these touchpoints are supplemented with suitable decals and copy to advertise the alcoholic drink they portray.
AR Projection Wall:
A motion sensing camera will activate and detect the user once the start button is tapped. Coloured dots that outline the user’s body shape will appear on-screen and a video of the silhouette is recorded. A QR code will be shown for users to scan, key in contact details and receive the recorded video via a microsite. Icons representing various social media platforms are also displayed for users to share the video.