Launched in 2021
A new augmented reality game embedded right into Instagram sees its users sway their heads around for a chance at attractive prizes!
What is the Experience?
We engage visitors of Marina Bay Link Mall through a fun and quirky game, seamlessly integrated into Instagram for a fuss-free experience. Patrons are enticed to follow the mall’s Instagram page, gaining access to the game while building a follower base for RQAM. Players who participate or achieve the highest score stand to win attractive prizes in MBLM’s latest digital marketing campaign.
To amass popularity and gain positive word-of-mouth and feedback for MBLM’s social media platform, employing an interactive game that requires no installation from the end user.
After following MBLM’s instagram page, a filter is added to the user’s device with a smiley face icon. Selecting it will open the game’s landing page, where we make use of the selfie camera to track the user’s head position in real-time. A smiley face avatar will mimic the user’s head movements on a race track, where players dodge firecracker obstacles and collect hearts to earn points and be the top scorer in this whacky but fun experience.