What is the Experience?
Celebrate the opening of Landlease’s latest project, PLQ mall, with a picture. This free service invites shoppers to take a picture by tapping the LED touchscreen, with a supplementary feature of adding a variety of stickers to spruce up the photo.
These stickers are placed by dragging them across the screen, allowing for customised photos according to the user’s preference. The final image can be printed or sent to the visitor’s email as a souvenir, acting as a physical memory of their visit to PLQ.
To amplify PLQ’s marketing campaign with innovative activities that serve to differentiate the mall from its competitors.
The journey starts as shoppers tap the screen, initiating a countdown before the photo is taken. A navigation bar appears that can be scrolled through to browse available stickers. To add them in, simply tap and drag them to any area in the picture.
When users complete the editing process, a digital copy of the image can be sent to their emails as souvenirs. If they signed up for the mall’s membership program, a QR code can be scanned to print out a physical copy instead.
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