Launched in 2018
Arousing interest among shoppers is one thing, prompting purchases is another. In this genius concoction, Trinax combined the two and developed a Smart Redemption Machine for Pedro to supplement its marketing and promotional strategies. To fully utilise this interactivity with consumers, data could also be collected and collated seamlessly throughout the implementation period.
This is a perfect example of integrating experiential technology as part of a three-pronged approach to gather data, generate revenue, and cultivate a more holistic shopping experience for consumers.
What is the Experience?
Participants are prompted to answer a few questions before the game starts. In this memory challenge, players are first shown a gallery of products before they are hidden. Within a time limit, players then have to match as many pairs as possible. Prizes in the form of vouchers which could be used in-store were given out at the end of the challenge. Players are incentivised into making purchases as well as develop a positive impression surrounding the brand.
While the main idea was to spur shoppers into shopping at its outlet, Pedro also wanted to seize the opportunity to understand their customers better through a series of specifically selected questions.
Players tap on the screen to answer a few questions prior to the challenge. They are then tested on their memory skills by mixing and matching the different Pedro products. A discount voucher is dispensed for winners upon completion of the game.