Launched in 2018
Arousing interest among shoppers is one thing, prompting purchases is another. In this genius concoction, Trinax combined the two and developed a Smart Redemption Machine for Pedro to supplement its marketing and promotional strategies. To fully utilise this interactivity with consumers, data could also be collected and collated seamlessly throughout the implementation period.
This is a perfect example of integrating experiential technology as part of a three-pronged approach to gather data, generate revenue, and cultivate a more holistic shopping experience for consumers.
What is the Experience?
Participants are prompted to answer a few questions before the game starts. In this memory challenge, players are first shown a gallery of products before they are hidden. Within a time limit, players then have to match as many pairs as possible. Prizes in the form of vouchers which could be used in-store were given out at the end of the challenge. Players are incentivised into making purchases as well as develop a positive impression surrounding the brand.
While the main idea was to spur shoppers into shopping at its outlet, Pedro also wanted to seize the opportunity to understand their customers better through a series of specifically selected questions.
Players tap on the screen to answer a few questions prior to the challenge. They are then tested on their memory skills by mixing and matching the different Pedro products. A discount voucher is dispensed for winners upon completion of the game.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
As people become more tech-savvy, marketing tools traditionally used by businesses to promote their products and services need to be enhanced to offer the same digital experience.
Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.
Commonly employed in marketing and brand activation campaigns, our SRS are fully automated machines that take care of your gift redemption activities without the need of deploying staff to do the work.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
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