Interactive
Microsite

Shiseido

Launched in 2021

Experience Shiseido’s new line of Ultimune products with a wide range of activities that have been specially curated for you.

What is the Experience?

With a slew of exciting activities in the Shiseido Ultimune Interactive Microsite, there is surely something for all users. By battling it out with bad skin aggressors in the Ultimune Defender Adventure, users get to explore the benefits of Ultimune products in this thrilling game. For social media savvy users, they can participate in Shiseido’s face yoga challenge by using an Augmented Reality Instagram filter to complete simple exercises. To reward users for their active participation in these activities, users can stand a chance to win Lazada vouchers or Ultimune products respectively. 

Beyond the fun games and challenges, users can also sign up for a wide range of virtual masterclasses specially curated for Shiseido. From learning about the art of happiness to working up a sweat with high intensity workouts, users get to embark on a holistic journey to recharging their skin with radiance.

What is the Objective?

To raise awareness and generate excitement for Shiseido’s Ultimune products while building connections with their customers in an engaging manner.

How Does It Work?

Upon entering the interactive microsite, users can look forward to participating in a range of exciting activities. These features consist of: 

Ultimune Defender Adventure
Fight off bad skin aggressors such as Wrinkle zombies and Sagging monsters by shooting them down with Ultimune. 

Face Yoga Challenge 
Stand a chance to win Ultimune products by posting an Instagram story of your attempt at this face yoga challenge with Shiseido’s very own Augmented Reality filter. 

Virtual Masterclasses
Users can sign up for a wide range of events which include barre, yoga and learning the art of happiness. 

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