Launched in 2015
As part of publicity for the opening of the movie, the marketers wanted to garner as much publicity as it could – given the restriction that it was not allowed to be advertise at public bus stops and shopping malls.
This campaign was executed in various nightspots where photo booths were implemented over a period of 2 months. Users could take their photos with Ted and have the photos emailed to them.
What is the Experience?
Making appearances around various nightspots, this photo booth assisted in promoting the movie premiere of Ted 2 by enabling visitors to mingle with Ted himself. Ted’s poses are varied with him performing an array of gestures and can be chosen by the user. The photo can be digitally stored by keying in their email into the machine, making the experience all the more satisfying.
To amass consumer awareness on the premiere of the zealous comedy movie, Ted 2. Personal information on consumers who are interested in the movie are collected as well, through input and data storage of the users who interacted with the machine.
The visitor will start by simply tapping the screen that will lead to a pose selection screen. Arrows are located at the sides of the screen to search for the most desired gesture from Ted. Once selected, the machine will initiate a countdown and a photo will be taken with Ted’s gesture. Users may key in their name and email to receive a digital copy of their photo with Ted.