Virtual Claw Machine

The Clementi Mall

Launched in 2019

To give shoppers an interactive exhibition brimming with fun and attractive prizes, The Clementi Mall introduced a carnival with a variety of claw machines – all with distinct themes and designs. Contrary to conventional claw machines, the carnival offers motion-enabled as well as touchscreen controls to add uniqueness to the concept of claw machines.

What is the Experience?

Claws were abound in this claw-filled exhibition. Shoppers may interact with a slew of claw machines, all with different themes and control schemes to supply variety into the claw machine concept. Catch prizes submerged underwater, floating in space or growing in a magical forest! Players who score the most points will be awarded with mall vouchers.

What is the Objective?

To attract students and families alike, The Clementi Mall wanted a carnival based upon the concept of claw machines and their addictive nature. A plethora of claw machines with distinct themes and controls fulfilled the challenge of creating such a campaign.

How Does It Work?

The claw machines are decorated with different themes and utilise different modes of controlling the claw and capturing the prize. A motion sensing claw machine will be featured, along with a touchscreen enabled and button controlled claw machine game.

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