What is the Experience?
In the Coca-Cola Family Reunion Trivia Challenge, users will be able to challenge their family members and loved ones and find out how well they know each other. Through a microsite, users will be able to select from two options – Get challenged or Play together.
Users will then answer questions about each other by tilting their heads, in turn understanding more about each other. At the end of the experience, users will be able to share the results on their social media. Every successful play will also equate to a chance to win some Chinese New Year goodies from Coca-Cola each week.
To bring people together amidst the pandemic, through a fun, casual and gamified activation.
Users will begin the experience by entering the microsite through their mobile devices. They will then be presented with two options, to either “Get challenged” or “Play together”. The first option will allow the user to challenge their loved ones by answering the questions first, before they send it to the other party through WhatsApp.
For the Play together option, players will select their relationship with each other before starting the experience. Each type of relationship will present the players with different questions, where they will answer by titling their heads.
At the end of the experience, they will be presented with their score. They can then share this on their social media platform and stand a chance to win prizes from Coca-Cola.
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