Interactive Pop-up

LEGO

Launched in 2023

Calling all ARMY to head down to Ngee Ann City along Orchard Road to check out this interactive LEGO BTS Pop-up experience.

What is the Experience?

The LEGO BTS Dynamite experience is a pop-up that features several interactive zones in the theme of BTS that includes the Big Builds Stage, Disco Retail Zone, Record Discovery Zone and more!

Interactive Photo Booth
Strike a pose in front of the replica set photo booth from BTS’ music video. Once you’ve taken your photo, you will be able to customise them with stickers via the screen. Housed within the Disco Retail Zone, shoppers will also be able to browse and purchase merchandise at discounted prices.

Dance Off
Bust your moves at this interactive station where you’ll need to dance to BTS’ Dynamite. Follow the directions shown on the screen and be guided through the choreography. You’ll be able to watch a replay of your dance after completion.

What is the Objective?

To excite shoppers with an interactive and fun pop-up that focuses on all things BTS and LEGO.

How Does It Work?

This interactive pop-up focuses on bringing interactivity through fun and engaging tech-driven touchpoints. With three different stations, each station focuses on bringing a different touch of fun to shoppers, all with the purpose of pushing the BTS and LEGO merchandise.

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