What is the Experience?
Contrary to traditional voting systems, customers will vote by visiting an interactive kiosk with a touchscreen attached. They will be presented with 2 of Shisedo’s beauty merchandise and will tap the screen to pick either. What they choose reflects their attitude towards makeup, leading to a short description of their perceived personality.
The poll will also showcase the vote tally, allowing users to check if they are part of a majority or a rare gem!
To employ an integrated digital solution into the beauty industry, showcasing the company’s involvement in technological progress.
The idle screen shows a brand video with elegant visuals to entice consumers into engaging with the kiosk. 2 of Shiseido’s acclaimed cosmetics will generate side by side and users are invited to choose one by tapping the screen. 2 pie charts are then displayed over each item, showing the percentage of votes they received between them.
A paragraph elaborating on what it means to select a certain product and a contact form comes after voting, where users may input their personal details to participate in a lucky draw.
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