Interactive WEB game

Tourism Australia

Launched in 2023

Walk on your very own dream and find out more about Western Australia’s attractions as you engage in a fun and customised online game.

What is the Experience?

“Walking on a Dream” is the catchphrase for selling tourism in Western Australia for the next five years in this newly launched $15 million global campaign.

This customised experience allows audiences to play games whilst learning more about Western Australia’s attractions. This online game features an endless runner, where users will have to dodge and navigate around the grid to collect points.

Upon completion, each user will be entered into a draw where the grand prize is a fully pay-for trip to Western Australia.

What is the Objective?

To create buzz and increase awareness for Tourism Australia through the use of an interactive gamified experience.

How Does It Work?

Explore Western Australia through an interactive online game where you’ll need to collect tokens of Western Australia attractions to earn points.

Players will be able to choose from different regions that includes Perth, South West, Coral Coast and more. Each area will feature a different scene where you’ll need to navigate your way to victory.

The objective is to collect as many tokens as possible whilst you avoid obstacles. Upon completion, players will be entered into a draw to win attractive prizes that includes a fully pay-for trip to Western Australia.

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