What is the Experience?
Due to travel restrictions and safe distancing measures, BASF was looking for a new way to launch their new Infinergy brand to the world.
A hybrid virtual showroom and event platform was created to allow clients, partners and media to explore the brand’s solutions and offerings, as well as attend live streamed events, connect with representatives and more.
The virtual showroom is designed as an experience centre that allows visitors to explore freely and learn about the technical details and advantages of the Infinergy brand in their own time.
It serves as an extension to the brand’s website, providing an immersive and experiential way of introducing the brand concept to visitors.
It also doubles up as a virtual event platform where live streamed or pre-recorded sessions can be conducted with multiple participants, enabling BASF and their guests to interact and network while exploring the brand’s features together.
BASF Infinergy is a marriage of 2 concepts – a 360-degree 3D virtual showroom and a virtual event auditorium.
Visitors are first brought to the showroom via a link on the BASF corporate website or through eDM communications.
Upon arrival at the virtual showroom, they can navigate through the 4 zones for a curated learning journey of the Infinergy brand’s concept, materialisation and implementations, showcased through multimedia content including videos, write-ups, image galleries and more.
This platform also allows BASF to organise targeted events for specific regions or territories and invite their database to RSVP for an exclusive session with the BASF team to be taken through a presentation and Q&A of the brand’s offerings and strategy.
Participants who successfully register can log-in on the event day to join the live session, interact with the organisers through an interactive chat, share resources, schedule follow-up meetings and so on.
In addition, clients are also guided on how to use the virtual showroom as a sales tool for their respective markets.
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