Celebrating SG Women 2022 Hybrid Event

The Ministry of Social and Family Development (MSF)

Launched in 2022
Explore the empowering journey of Singapore women – with a tribute to the past and a celebration of the present, in hopes of inspiring the future.

What is the Experience?

The Celebrating SG Women Exhibition will take visitors on a collective journey from the past, to the present and future in tracking Singapore’s progress towards a fairer and more inclusive society through a series of interactive installations.

Visitors were able to experience immersive AR animations on various touch points around the exhibition by scanning portraits of our pioneers and current leaders via the Celebrating SG Women’s mircrosite. Visitors could also scan the QR codes in the “Progress of Pioneer” and “Shaper of Success” sections to watch video recordings and documentations of the White Paper on Singapore Women’s Development.

Digital smart mirrors in the “Trailblazer of Tomorrow” section showcase inspiring and empowering quotes from members of the society. As visitors approach the mirror, there would be meaningful quotes that would appear on the mirror itself, giving them a moment for self-reflection and empowering their confidence for the cause.

Visitors played their part in an inspiring animated social wall to show their support. Visitors could take a boomerang photo with the photo booth and customise it with their own messages. The animated photo would then be displayed on the social wall to inspire more people!

Visitors are eligible to receive an exclusive NETS FLASHPAY card if they complete the quiz at the Smart Dispenser which is the final section of the entire exhibition.

What is the Objective?

This hybrid exhibition showcases Singapore’s progress towards a fairer and more inclusive society, where men and women partner each other as equals through a series of immersive and interactive multimedia experiences.

How Does It Work?

Interactive Exhibition
With the vast amount of content, it was a challenge to showcase everything in a limited space. Hence, this exhibition is designed to be physically concise and digitally rich in an omni-channel framework.

    • Smart Card Dispenser – This installation served as a challenge booth and reward dispenser. Visitors scan the QR code to access the quiz and receive a completion QR code upon completing the quiz. The QR code scanner on the dispenser reads the redemption QR code and dispenses the exclusive NETS FLASHPAY card.
    • Progress of Pioneer – QR codes are strategically placed that allow visitors to scan and view the multimedia contents through a WebAR-enabled microsite. Content are animated and uniquely curated to keep the visitor interest level high throughout the exhibition!
    • Shaper of Success – AR-enabled contents such as the portraits of leaders are placed around the section. Visitors could point their mobile devices at the elements of the exhibitions to activate the animated AR contents.
    • Trailblazer of Tomorrow – Digital smart mirrors in the “Trailblazer of Tomorrow” section showcase inspiring and empowering quotes from members of the society. As visitors approach the mirror, there would be meaningful quotes that would appear on the mirror itself, giving them a moment for self-reflection and empowering their confidence for the cause.
    • Share Your View – An interactive booth where visitors can wave to cast their votes contactlessly for the various topics relating to the latest White Paper. There are dynamic visual lighting effects to represent the voting results.
    • Share Your Hopes – This section contains a social wall that showcases boomerang clips and messages of visitors from both online and physical exhibitions. A custom photo booth is placed in the section for visitors to take a boomerang photo, and they can insert a custom message by scanning the on-screen QR code. The completed video clip will be displayed on the social wall instantly.

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