Green Festival


Launched in 2021

Play your part in building a more sustainable future with Kiehl’s first ever virtual green festival where a slew of exciting activities and games awaits you.

What is the Experience?

Explore Kiehl’s rich brand history and learn how they are transforming beauty with sustainable practices. With engaging videos and bite-sized fun facts available at multiple touchpoints, customers can learn all about Kiehl’s green initiatives in a fuss-free manner. To equip themselves with useful skin care tips, engaging live streams are available for customers to sign up for. 

Beyond providing customers with knowledge about Kiehl’s products, users can participate in various games to put what they have learnt into practice. The ‘Play & Win Slot Machine’ challenges players to match Kiehl’s top 10 products correctly. Alternatively, customers can learn all about the origins of Kiehl’s calendula herbal extract while growing their very own virtual calendula plant. To thank users for their active participation in the festival, players get to spin a virtual wheel to win attractive prizes. 

After an engaging time of learning and games, customers can use Kiehl’s Instant Skin Reader to seek personalised feedback on their skin by taking a selfie and completing a quiz. Customers are also encouraged to support Kiehl’s green efforts by participating in initiatives such as the ‘Recycle and Be Rewarded Programme’.

What is the Objective?

To raise awareness of Kiehl’s history of products and their sustainability practices and encourage customers to participate in these green initiatives to build a better future together.

How Does It Work?

Upon entering the festival, users can easily navigate the online platform by clicking on the specific tabs located on the menu page. The features of this virtual green festival include: 

The History of Kiehl
Customers can learn about Kiehl’s brand history by exploring their various products and gain insight into their sustainability practices through videos and bite-sized fun facts. 

Community Activities 
Customers can sign up for various live streams to equip themselves with skincare tips and knowledge about Kiehl’s products. 

Users can participate in a slew of exciting games such as the ‘Play & Win Slot Machine’, ‘Calendula Plant Game’ and ‘Spin the Wheel’ to stand a chance to win attractive prizes! 

Exclusive Treats 
Enjoy a treat on Kiehl by purchasing their exclusive online deals that are available only for a limited period of time. 

Kiehl’s Instant Skin Reader 
Users can simply take a selfie and complete a skincare quiz to get a dermatologist-developed skin analysis and skincare routine that has been personalised for them. 

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