What is the Experience?
Go green as you shop and eat for good at Assisi Fun Day 2022 – E-Edition! Enjoy sustainable food like Impossible meat, grow your own salads, get creative with upcycled and eco-friendly products from 6 – 16 Oct 2022.
With Trinax’s hybrid event platform, the interactive microsite featured an extensive online marketplace selling a variety of products and all profits went to charity fundraising. Visitors can register an account and participate in the mini games on the website, earn points and stand a chance of winning prizes in the lucky draw! From a merchant point of view, there is a system for them to process vouchers that shoppers utilise virtually and physically at the outlets.
This year’s hybrid Assisi Fun Day strived to live up to the tradition of a fun and colourful carnival. Trinax gave the e-Carnival a make-over and updated the designs according to the go-green and sustainability theme.
The overall design direction strived for pastel colour tones, filled with well-known local landmarks and icons such as the Toa Payoh’s Dragon Playground and an Otter mascot for the mini game. A multimedia gallery section was integrated and dedicated to showcase the creative “Upcycled Creations” from the “Eco-challenge: Make & Sell for Good” contest.
The functionality of the marketplace is further enhanced this year, with a more efficient CMS system allowing the participating merchants to effortlessly organise their product listings and scheduled promotions on the microsite. The improved logistics functions (e.g. customised schedules for different outlets) provided the merchants with better coordination with the delivery partners, shortening the process and delivery time to ensure a better customer experience.
Utilising the microsite interaction data from past 2 years, Trinax enhanced the User Experience (UX) of the website. All functionalities of the website were carefully planned for an intuitive and seamless user experience in both desktop and mobile.
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