Estée Lauder Super-charged Sampling Machine

Estée Lauder

Launched in 2022

Experience the cutting-edge sampling machine with AI technology at Estée Lauder #1 Supercharged ANRcade event.

What is the Experience?

From 23 Sept 2022 to 5 Oct 2022, shoppers are invited to Estée Lauder’s #1 Supercharged ANRcade Pop-up Event to participate in various arcade challenges!

Try out the cutting-edge sampling machine that provides Smart recommendation that best matches the shopper’s skin condition.

What is the Objective?
The Smart Sampling Machine uses AI (Artificial Intelligence) technology and gamification to elevate the retail experience and assists the shoppers decides the most personalised and suitable foundation.
How Does It Work?

Upon approaching the sampling machine, a prompt on the screen will direct the shoppers to stand within the detection area for the system to start analysing the skin condition.

When the AI complete the analysis, the recommendation will appear on the screen with a light indicator lilt-up to direct shoppers to collect the respective sample. Shoppers can collect the samples with sampling bottles provided or try them instantly by placing their hands under the dispenser.

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