Immersive
Hologram

IWC

Launched in 2022

Uncover IWC’s Pilot Watch Top Gun Collection through an experiential Hologram Display right outside Orchard ION.

What is the Experience?

This immersive experience is located right outside Orchard ION and features an eye-catching Hologram display of IWC’s latest Pilot Watch Top Gun Collection.

As patrons head out of Orchard ION, they will be greeted with a larger-than-life container that features an animation masterclass. From the optimal viewing platform, users can catch the IWC watch come to life through a hologram display. As the hologram display begins, users will almost be able to feel and see the latest IWC watch right in front of them.

Watch on as the watch transform into different colours through spontaneous bursts and head to the IWC’s store to find out more.

What is the Objective?

To generate buzz for the IWC brand and increase footfall through an immersive Hologram Display.

How Does It Work?

The experience starts right outside Orchard ION, where users will be greeted with an unorthodox container. As curious patrons and passer-by head closer, they will find an optimal viewing platform for them to view the Hologram Display.

With the use of Hologram blades, intricate animations will be displayed through a surreal display. Protected by a specially fabricated glass container, this interactive pop-up is weatherproof and is certain to grasp the attention of your target audiences.

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