Launched in 2014
The airline was seeking to execute a branding campaign to create brand awareness among trade visitors at the World Marketing Conference 2014.
Recognizing the need to bridge the online and offline worlds together as an integral aspect in all marketing communications, the Trinax team implemented the social wall – a commonly used application by many marketers today. Live social media contents are extracted from Facebook, Twitter and Instagram, which are creatively presented via the interactive platform, e.g. video wall.
What is the Experience?
Visitors strolling by could enjoy the real-life content taken from the company’s social media pages such as Facebook and Instagram. The concentration of different feeds on one screen provides an exclusive dimension in the way an audience views an organisation.
Given the multitude of the event, Singapore Airlines wanted to seize the opportunity to advertise itself to a global audience. Calling upon the expertise of Trinax, the end goal was to raise brand awareness on a scale fitting of a major player in the market.
By obtaining data through the various social media database servers, images and posts created by its users could be collated for display on the social wall. Thus, content from different social platforms are merged and simultaneously showcased in one location, literally an all-in-one!