Launched in 2014
The airline was seeking to execute a branding campaign to create brand awareness among trade visitors at the World Marketing Conference 2014.
Recognizing the need to bridge the online and offline worlds together as an integral aspect in all marketing communications, the Trinax team implemented the social wall – a commonly used application by many marketers today. Live social media contents are extracted from Facebook, Twitter and Instagram, which are creatively presented via the interactive platform, e.g. video wall.