Launched in 2022
What is the Experience?
A sleek looking booth with interactive features such as lighting attracts shoppers to interact with the game at the ION Orchard and Tampines Mall’s stores.
The game starts with a product selection page and user will need to pick a product to proceed. In the next screen, players will find more details on the benefits of the product and also the organic ingredients. During the gameplay, users are required to identify the correct ingredients and position the product bottle to catch it via touch and swipe motion.
Players are given the option to subscribe to Bobbi Brown’s newsletter for the latest updates after completing the game. Free samples are given out to players who have completed the challenge and share their personal details!
Looking for WebAR activations by scanning an image and
not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
Click the button below to get in touch with us and create your own WebAR campaign now!