Interactive Game Booth for Lead Generation

Bobbi Brown

Launched in 2022

Grab the correct skin-friendly ingredient, earn points and win free samples with the Bobbi Brown Interactive Game Booth at ION and Tampines Mall!

What is the Experience?

A sleek looking booth with interactive features such as lighting attracts shoppers to interact with the game at the ION Orchard and Tampines Mall’s stores.

The game starts with a product selection page and user will need to pick a product to proceed. In the next screen, players will find more details on the benefits of the product and also the organic ingredients. During the gameplay, users are required to identify the correct ingredients and position the product bottle to catch it via touch and swipe motion.

Players are given the option to subscribe to Bobbi Brown’s newsletter for the latest updates after completing the game. Free samples are given out to players who have completed the challenge and share their personal details!

What is the Objective?
This experience is about lead generation and educate the public about Bobbi Brown’s flagship products.
How Does It Work?
The game is based on a classic catching game mechanic, but users will need to fill in their personal details before they can play the game and be entitled to a prize. The UX flow is designed to educate the users about Bobbi Brown’s products. Users get to learn about the flagship products such as benefits and animal-friendly ingredients.

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