interactive
Transparent led FAÇADE

Manulife

Launched in 2019

Asia’s first motion tracking and transparent LED display is located at the heart of Singapore’s Central Business District (CBD). This 12-meter long display tracks the movement of people walking by, creating an alluring sliding effect that attracts the attention of those around it.

What is the Experience?

This awe-inspiring digital masterpiece features vibrant animations, such as emoticons, bursting flower petals and word art, that appear in response to the movements of passers-by. These animations fill the entirety of the screen, which generates a stunning visual feast for waiting customers within Manulife’s Client Service Centre as well as other members of the public.

What is the Objective?

Manulife wanted an iconic fixture to be installed on its building facade to serve as an eye-catching exhibit. With an innovative installation, it aimed to differentiate its brand from other financial service providers in the area who have their own distinctive buildings. 

How Does It Work?

The transparent LED display has in-built motion sensors to pick up movement from anyone who is walking past the screen. Once movement is detected, animations will begin playing on the screen while keeping in step with the passer-by. The display thus enables people to interact with it; creating a unique visual experience.

Related technologies

Augmented Reality
Augmented Reality

Augmented Reality

With Augmented Reality (AR), you can create new possibilities for your target audiences with your brand or product offerings, in a digital fashion. AR is a software feature that is versatile and can be adopted for a myriad of marketing uses.

Read More
Interactive Projection Mapping
Interactive Projection Mapping

Interactive Projection Mapping

Convert any space into an unforgettable experience for your consumers with state-of-the-art gesture tracking platforms via the interactive walls or interactive floor surfaces.

Read More
Interactive Projection Wall
Interactive Projection Wall

Interactive Projection Wall

Imagine a wall that combines the best of traditional static art, digital art and the Internet of Things (IoT) technologies. This is a wall that tells a story, activates multi-sensory experiences, stimulate the audiences through visual, audio, and even smell.

Read More
Interactive Walls and Kiosks
Interactive Walls and Kiosks

Interactive Walls and Kiosks

Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.

Read More

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Interactive Webar Experiences

Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?

Click the button below to get in touch with us and create your own WebAR campaign now!

We produce award-winning

VIRTUAL EVENTS

We are excited to offer you our trusted platform that consists of a wide spectrum of design options, plugins and add-ons. If you’re based in Singapore, we power the entire Virtual Event from end to end at our 360 Virtual Event Studio right here with our dedicated team.
Going hybrid that is truly interconnected digitally?