interactive
Transparent led FAÇADE

Manulife

Launched in 2019

Asia’s first motion tracking and transparent LED display is located at the heart of Singapore’s Central Business District (CBD). This 12-meter long display tracks the movement of people walking by, creating an alluring sliding effect that attracts the attention of those around it.

What is the Experience?

This awe-inspiring digital masterpiece features vibrant animations, such as emoticons, bursting flower petals and word art, that appear in response to the movements of passers-by. These animations fill the entirety of the screen, which generates a stunning visual feast for waiting customers within Manulife’s Client Service Centre as well as other members of the public.

What is the Objective?

Manulife wanted an iconic fixture to be installed on its building facade to serve as an eye-catching exhibit. With an innovative installation, it aimed to differentiate its brand from other financial service providers in the area who have their own distinctive buildings. 

How Does It Work?

The transparent LED display has in-built motion sensors to pick up movement from anyone who is walking past the screen. Once movement is detected, animations will begin playing on the screen while keeping in step with the passer-by. The display thus enables people to interact with it; creating a unique visual experience.

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