What is the Experience?
Shoppers who drop by Sephora at ION and Bugis+ will notice the iconic strips themed machine. Sephora members can scan their Sephora ID and start the mini game challenge. Non-members are required to follow the on screen instruction to download the Sephora app and register an account before they could start the mini game challenge.
Upon completing the challenge, 9 mystery gift boxes will appear on the screen for the player to choose. The mystery gift will then automatically be dispensed from the smart vending machine for collection.
To drive Sephora app adoption and membership sign ups, the marketing game required the players to have the Sephora app installed. Trinax’s smart vending machine has a scanner for the users to scan their membership barcodes to unlock the customised mini game.
For the convenience of users that do not have the app, a separate QR code is also placed on the machine to redirect the users to download the Sephora app in respective app stores, effectively shortening the signup journey for new members.
Players who achieved the minimum points required in the game will get to choose a mystery gift and retrieve it at the dispenser. To prevent abuse, each member is only limited to a gift each day, attempting to play again on the same day will receive a pop-up message upon scanning the membership barcodes.
Trinax customizes branded and marketing games for platforms, such as websites and social media. Our games can be played on the computer, smartphone and the brick-and-mortar environment. Through a refined design process, these games will bring hours of laughter and joy to any individual.
Whether it is utilised as a gaming platform, redemption machine or directory for shoppers/travellers/visitors, or to enable transactions, our all-in-one interactive walls and kiosks provide a self-service platform complete with rich and intuitive interactive features.
Looking for WebAR activations by scanning an image and not another QR code via your mobile web browser? Want to create Instagram-like experiences such as gamification with facial movement recognition on web?
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