Memory Game


Launched in 2019

Explore a range of engagements as participants connect with Shiseido in this unique experience. 

What is the Experience?

Amidst a traditional outlet, a digital kiosk attracts attention from consumers with its modern design. 

As consumers engage with the touchscreen, they play a slew of short games as a change of pace, such as spot the difference and mix-and-match. 

After the fun-filled engagements, consumers will pick a cosmetic item and fill in their contact details for further enquiries. 

What is the Objective?

To inject a fresh perspective to Shiseido’s brand strategy, implementing integrated digital solutions to diversify their image. 

How Does It Work?

The experience starts with displaying a set of cards – each with different pairs of icons – on the interactive screen. The cards are set face down after ten seconds, and the aim is to uncover each pair by tapping them in sequence. 

Spot the Difference will show the user nine identical images, with one of them being slightly different. Players will engross in finding the odd one out among the group while being pressured by a thirty second time limit. 

At the end, consumers pick a beauty product they prefer and are asked to enter personal details for more information. The data is recorded for Shiseido staff to lias with their newfound leads. 

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