Category Archives: Insights

Technology has become integral in our daily lives. At every period of inactivity, we tend to reach for our smartphones to browse social media, play that new mobile game everyone has been raving about or to just simply pass the time. As a result, we as human beings have grown to crave entertainment at every […]

To some of us, Singapore may seem like a concrete jungle with infrastructures all around us. To others, the term garden city might strike a chord. Whatever your outlook may be, there is no denying that Singapore has made strides when it comes to harnessing technology to drive sustainability. Take a look around Singapore’s urban […]

Throughout the year, many businesses will initiate campaigns and events for a variety of purposes – 54% of event managers plan to host more events in 2019. It could be to promote their new product line, commemorate a widely celebrated holiday or to boost their Corporate Social Responsibility. In preparation for these special events, a […]

Innovation: an all-inclusive term for introducing an entirely new solution to a problem or an approach that brings a fresh take on existing concepts. It is not something to be taken lightly. Without innovation, we would not be enjoying the luxuries of smartphones that have capabilities far greater than its predecessors from 10 years ago. […]

Our current generation uses a spectrum of advanced technologies in a multitude of businesses. From a company’s mobile application to their computerised last mouth delivery system, there are a slew of digital touchpoints for a consumer to engage with. The interactions and the perceived experience of the user is what we refer to as “user […]

Intimidated by the complexity of “gamification”? First things first, we can achieve better understanding on what gamification is by recognising that it comes from the word “game”. Candy Crush, Angry Birds and Pokémon Go are all famous examples of games that have achieved widespread popularity among people of all ages. This is due to the […]

Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, introduced the idea of “The Fourth Industrial Revolution” in his book of the same name in 2016. The term sounds about right as this era is characterised by accelerated technological advancements, each one more groundbreaking than the last, that have the potential to […]

Omni-channel marketing is an approach to constructing the consumer experience such that the consumer engages with offline and online touchpoints in a comprehensive and smooth manner. However, this strategy is a relatively new idea and many businesses may be at a lost as to how to begin introducing omni-channel practices. Founded in 2011, Trinax specialises […]

In recent years, omni-channel marketing is an emerging concept that is catching on among businesses and consumers alike. The rise of omni-channels was attributed by a 2013 Huffington Post article to the increased usage of smartphones. With smartphones, consumers are able to have a one-stop access to information on multiple digital platforms such as emails, […]

Is data killing creativity? This is the big question many industry representatives from the world of marketing and advertising are asking. To answer this question, we need to first understand the kind of data we are referring to. What is Consumer Data? In today’s digital age, many brands are looking to every possible channel to […]