Category Archives: Insights

Traditionally, Shopping Mall clients have organised physical games, as it helps to bring footfall to the malls. But with increasing e-commerce and online activities across all demographics, there has been more demand for corresponding online games that add value to the experience. With COVID19, the challenge was to come up with a solution that could […]

Since its founding in 2010, client expectations for Trinax has changed over the years and the agency saw itself adapting to keep pace with the evolution. Find out more from Joel as he shares with MARKETING INTERACTIVE on how the clients marketing plans has changed this year and the trends he sees carrying on post-pandemic.

Every year, MEA recognises and reward excellence in event marketing across South east Asia, South Asia and ANZ regions. In November, Trinax was pleased to know that they have been nominated as finalists, alongside their esteemed clients, for the following categories: Category Client Organisation Campaign Best Virtual Event (B2B) BASF – Performance Materials Asia Pacific […]

An innovator’s journey can often feel overwhelming when you are trying to outdo others at finding new solutions for old problems. However, struggling innovators can find inspiration and a fresh direction from the endeavours of others. In this special feature, DBS speaks to Joel Goh, chief executive officer of Trinax, to find out more about […]

In this era of interconnectivity, digital experiences have become part of our everyday lives as consumers entrust their own private data to organisations – on the condition that it remains private. However, even as businesses strive to keep that condition, cyber hacks have been and will cause massive disruptions across the globe. The Rise of […]

Here in Singapore, almost half of all residents are estimated to be aged 65 years or older by the year 2050. With a declining birth rate and a growing number of elderly citizens, the ageing population has proven to be a serious issue that the government wishes to address. For starters, they are ramping up […]

It is a longstanding tradition for companies to advertise their offerings and products to the general public for the purpose of sales. TV commercials, social media marketing and Search Engine Optimisation (SEO) are some of the common ways to popularise a brand because of their relatively straightforward and easy execution. However, these advertising strategies are […]

According to the DMA, investing S$100 to market your products and services through email can equate to S$5,600 in profits. Electronic Direct Mail, abbreviated as EDM, is considered a branch of email marketing known to be highly effective in the modern marketing landscape. A rise in delivery, open and click rates throughout the spectrum of […]

Beauty is only skin deep. An age-old adage that we are all familiar with. It is a saying to indicate how one may be attractive on the outside but “ugly” on the inside, and commonly used to imply that a person’s character is more important than his/her appearance. While this statement may be debatable, there […]

Ever since the 14th century, games have come and entertained the masses in various forms. Examples of our favourite pastimes were old-school games like country eraser and chapteh that we could play with friends and bond through moments of fun and laughter. Board games like monopoly provided a more structured experience with concrete rules and […]