interactive Redemption Machine


Launched in 2023

Live your flora fantasy and discover signature scents at Gucci’s interactive pop-up at ION Orchard.

What is the Experience?

Step into a world of unhindered freedom with Gucci Flora gorgeous Magnolia Eau de Parfum—the third scent to join the flora fantasy universe. This interactive pop-up is happening at ION Orchard, and will bring shoppers on a pleasant journey that is guaranteed to leave a lasting scent.

Shoppers will be able to enjoy a complimentary Gucci Flora flash makeover service that will allow them to redeem a gorgeous Magnolia fragrance. At the redemption station, shoppers will choose from a selection of fragrances through an interactive touchscreen. Thereafter, the sample will be dispensed through a specially curated drawer that opens up at waist level, allowing easy retrieval.

What is the Objective?

To draw awareness for Gucci Flora’s Magnolia Eau de Parfum through an interactive pop-up experience.

How Does It Work?

Instilling elegance through technology, this specially curated redemption machine features a dispensing drawer that opens up at waist level. This is thoughtfully designed to provide ease towards users that are collecting their sample.  

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