Interactive
Microsite game

Prudential

Launched in 2020

Unlock the key to lifestyle wellness with a fun marathon game that is seamlessly incorporated with an online survey platform.

What is the Experience?

On your mark, get set, go! Amidst unprecedented times, an endless runner game featured on a microsite brings a fresh experience to the working population during work from home arrangements.

Players embark on an online marathon that sees them dodge obstacles and answer lifestyle related questions to assess their mental and physical well-being – playable on both desktop and mobile devices. 

As they cross the finish line, an e-Voucher is awarded for their efforts along with a customised persona that describes their lifestyle. 

What is the Objective?

To enliven the atmosphere amidst mundane times with a thrilling endless runner game, comprises benefits for the heart, mind, body and soul. 

How Does It Work?

Users begin the experience by viewing an animated showreel, showcasing the game as well as the benefits that await. 

After selecting between a male or female avatar, the game starts as the chosen avatar runs the lifestyle marathon. Players control the avatar and switch between three lanes with left and right arrows on the keyboard for desktop users, while the arrow keys appear on-screen for mobile users. Hearts can be collected to increase the score while obstacles in the form of burgers that symbolise temptation are to be avoided. 

At different intervals, lifestyle survey questions appear and users select their response by navigating between the 3 lanes. Based on their answers, a unique persona is chosen that describes their lifestyle. 
To redeem their e-Voucher, users are required to enter personal information. This information is stored with their survey responses as big data and can be used to analyse trends in the working population.

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